A NEW CHAPTER IN NEW YORK RACING
Belmont Park has a new look! The new Belmont Park brand was designed to usher in an exciting era of racing at one of the sport’s most iconic venues. At the center of this refreshed identity is a modern logo that signals the evolution of Belmont Park. This mark sets the tone for a forward-looking brand that embraces innovation while continuing to honor the legacy of one of racing’s most storied destinations.
LOGO EVOLUTION
Throughout Belmont Park's rich history, each major era of the racetrack has been marked by a distinct visual identity.
The original logo debuted in 1905 when the Belmont Park grandstand was first constructed. Following the 1968 renovation, a new logo was introduced to reflect an updated brand by incorporating the Japanese White Pine for the first time. The official logo of the new Belmont Park coincides with the ongoing transformation of the facility, which will re-establish Belmont Park as a global capital of thoroughbred racing.
Together, these marks represent the evolving legacy of Belmont Park across its existence.
INSPIRED BY OUR ROOTS
Inspired by one of the defining features of the property, the iconic Japanese White Pine, the new logo represents the evolution of Belmont Park while honoring the rich history of thoroughbred racing in New York.
Centered around an updated version of the white pine, the logo incorporates a new typography and features a horse and jockey in motion, representing forward progress and the next chapter in Belmont Park’s story.
NEW LOGOS
EXPANDED COLOR PALETTE
The new visual system incorporates a refreshed color palette shaped by the everyday sights and sensations at Belmont Park. From the deep greens of the turf to the rich browns of the wood throughout the building's interior, and the crisp whites found on both exterior and interior walls, these colors capture the energy and atmosphere of a race day at Belmont Park.
Each tone was carefully selected to balance heritage with versatility, ensuring the brand feels both timeless and adaptable. This expanded palette creates a more robust and flexible visual identity, allowing the brand to come to life across a wide range of touchpoints while remaining firmly rooted in the spirit of Belmont Park.
A LEGACY OF GREATNESS
Easy Goer. Secretariat. American Pharoah. Justify. Flightline.
Belmont Park is where champions are crowned; just take one look at the names of legendary horses that left their hoofprints here. The updated brand is built to carry Belmont Park into the future while honoring the legacy of greatness that defines it.
BRAND IN ACTION
FOR THE FANS
We know your passion for Belmont Park runs deep. The new logo was designed with fans in mind; the mark is seamlessly applicable across a wide range of apparel and accessories.
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SECURE YOUR SPOT AT THE NEW BELMONT PARK
Belmont Park will re-open for live racing in September 2026 with the Belmont Stakes set to return to its Long Island home in 2027. In addition, Belmont Park has been selected to host the 2027 Breeders’ Cup World Championships.
Place your deposit today for priority access to premium hospitality and seating!
Deposits can be applied towards future ticket purchases.
